The importance of your privacy

Why should you care about privacy? 

In short, the answer to this question should be everyone. Every single time you log into a website, send an email, or submit any information online you leave a trail of data that helps Big Tech create a digital profile on you. It doesn’t stop there though – even if you share your data sparingly, you might forget what websites you’ve signed up to over the years. This means that over time, you’ll have a treasure trove of data scattered throughout the web. By this point, you might be thinking that at Cypaw we wear tinfoil hats but hear us out.

There are two main classifications for digital footprints: active and passive. An active digital footprint would be information released knowingly by an individual. For example, posting to social media or on a website. Whereas a passive digital footprint is data collected without the knowledge of the owner, for example through cookies or ad clicks. 

Did you know: In 2018 Mark Zuckerberg admitted that Facebook collects information on people who are not Facebook users. 

Your footprint, which is made up of every bit of online activity you participate in, can be tracked, analysed, and used to construct a very accurate profile of you. This includes information such as your name, location, interests, behaviors, job, and bank details.

We are living in a world where an ever-increasing amount of our private and personal information is available online. We store all of this information with companies that we trust, unfortunately, these trusted companies are breached far more commonly than you would have thought. I’m sure you’ve seen many in the news, from Tesco Bank to Equifax. If your ‘trusted company’ gets breached your PII (Personal Identifiable Information) may be available for these attackers to trade over the dark web which is a daily occurrence. 

Worryingly, there are multiple ways that these attackers can use your Personally identifiable information (PII), other than just selling it to the highest bidder. I’m sure that any reader has re-used a password in the past at least once… Well, if that reused password gets leaked then you could be handing over the keys to the castle. Here at Cypaw, we’re seeing an average of 3 unique data breaches per user, a scary amount and we’re sure that’s just the tip of the iceberg. 

So the next time you receive an email asking you to provide your private login details or to verify an account by clicking on a questionable-looking link… don’t do it unless you are absolutely sure it is safe to do so. Even then, the correct course may be to contact the company directly, asking them if they emailed you in the first place.

The best way to stay safe is to remain proactive. We believe the best way to do this is to delete old accounts that you no longer use or need. You can’t get your information leaked if it’s already been deleted!

Here at Cypaw, we are strong advocates for privacy which is why we have made our app free to use. We want to help improve as many lives as possible by increasing their online privacy and one way we do this is by automating privacy regulations such as GDPR Right to Erasure Requests.